Sales pages. Everyone has one, but is yours converting? If the answer is no, let us help! As veteran creative entrepreneurs, we’ve seen loads of sales pages, and we want to share with you the 2 things that are often missing from sales pages and what you can do to fix these issues today!
1. No Sense of Urgency
Creating a scarcity of time is one way to nudge people viewing your sales page toward a purchase.
Fast action bonuses or opportunities that expire shortly are two ways to encourage a potential customer or client to purchase sooner rather than later.
Countdown timers also remind page visitors that the window of opportunity for your offer is small.
And combining these measures with immediate-action-taking language will help to really drive that sense of urgency home.
But what makes a good urgency offer?
First, your offer needs to be something that is non-scalable to provoke action. If your offer can be made available to 100 or 1000 people, the push for customers or clients to act quickly will be much less than with an offer that is only available to 10.
And second, it’s important to choose the right kind of offer that compliments your type of business.
For example, if you have a service-based business you could add fast-action bonuses like
- a 1-on-1 consultation
- a free coaching call
- an offer to design a custom mood board
For a digital product maker, appropriate fast action bonusesd might be:
- an audit based on one of your digital products
- a free module from a course
- an entire course or ebook
- or any of your products customized specifically for your customer.
And product makers could give:
- free shipping
- a customized design
- a bonus product
- or samples.
2. No Transformational Statements
It’s important to list what’s included in your offer, but don’t forget to tell your audience what benefits they can expect.
What will your audience actually get from using, applying or buying your offer?
Paint a picture of where they are now and where they want to be, which is the desired result. Let them know they’re in the right place and what you have gets them to that desired result.
Let’s look at the example of a Canva template designer. She might have an offer that is her “Business Starter Pack,” which includes:
- 3 story templates
- 3 social feed templates
- 3 pin templates
- Just a few things that would help a business get started.
What should you do instead?
Using her ideal client avatar and what she has identified about that avatar, she could do the following:
1. Instead of telling her customers to buy her Canva templates, she could ask:
“Are you finally ready to learn how to streamline your social content visuals?”
2. Instead of only listing what’s included in the kit, she could point out that what she is actually giving to her customers are these benefits:
- Toolbelt of easy-to-use templates
- Get better results with professionally designed graphics
- Get graphics done fast and with less effort than if you tried to create designs yourself.
These transformational statements for the Canva designer’s sales page neatly tie together what she offers with a result her ideal clients want. Plus she reminds them that they don’t have to do the hard work themselves–she’s already done it for them!
So hopefully you can now see how creating a sense of urgency and including transformational statements on your sales landing page will bring more clarity to your ideal client and assure them that what they will buy from you is exactly what they need. And if you don’t have these 2 key things on your sales page, you can go add them today!
Need a Business Roadmap?
Download our Creative Boss Method Roadmap to confidently create a plan for steady growth and revenue in your creative business, using our in 6 step roadmap.
Right now in the Creative Boss Society, our members are full steam ahead on their sales landing pages using a step-by-step outline designed to increase sales conversions and combat the objections their buyers might have.
So if you’re over the guessing game and want some additional help in creating amazing sales landing pages (and making all the parts of your business flourish), then join us in the Society for the cost of a little over $1 per day!
Creative Boss Society. We’d love to see you there!