Creative business owners sometimes get stuck, and we’ve been in business long enough to see that there are 4 main issues that tend to hold them back. But more than just tell you what these common problems are, we want to dive into what might put you in one of these trouble zones and how to overcome them so you get to the success you’re looking for.
We all need someone to help hold us accountable in our businesses and the tasks we have. As soloprenuers, it’s especially easy to get off task, forget what we’re supposed to be working on, or avoid pushing ourselves along toward our goals. Family members and friends can help you avoid this trap and put some structure around the things you want to achieve day-to-day, week-to-week, and month-to-month. When you express to the people around you what your goals are, what changes you’ll be making, and what you’ll be focusing on, they not only understand your mindset and what’s important to you, but they can also support you in maintaining the necessary boundaries for you to succeed.
Groups of like-minded business owners can be extremely helpful for accountability, too, so make sure to also look for communities (online or in person) of which you can be a part. Our Creative Boss Societyis one such community where members are helping each other stay on track and get their stuff done.
If you’re struggling to show up in your business because you don’t necessarily believe in yourself, know that you’re not alone. Imposter syndrome is a huge issue for small business owners and soloprenuers.
One of the big places Imposter Syndrom it can stem is social media.
When you spend too much time looking at others’ progress and beating yourself up for not being at the same “level,” you don’t have the energy left to actually work for your own goals. So do yourself a favor and unfollow any accounts causing these feelings for now. You can always check back in on those accounts later on, and in the meantime, you’ll better be able to pay attention to what’s important for your business.
Another place imposter syndrome shows up is in your pricing.
If you’re selling your products or services based on hours, there’s likely some version of the “Who am I to charge…” dialog running in your head. Instead, consider charging a flat fee for the value and transformation you provide, which better accounts for all the time you spent reaching your level of expertise and talent, not just the present hours used for a product or service.
Also, contemplate not accepting clients and work that you would rather not because you think you can’t do better or you’re afraid to not have the income.
Saying yes when you should say no takes you out of alignment, puts you in the position of feeling fake, and creates a risk of you performing poorly on things that don’t bring you joy.
An interesting way to confront imposter syndrome can be to make a conscious effort to do the opposite of your normal instinct.
For example, if you’re a service-based business owner who is struggling with having your pricing reflect the value you give to your clients, you could try raising your rates or just offering a flat fee in your next discovery call. See what happens. Does everything completely fall apart, just as you feared? (Hint: Highly unlikely.)
Your Business is Lacking Momentum
When we focus on the wrong areas of our businesses, clients that aren’t a good fit, or feelings of inadequacy, it can be tempting to scale back on our efforts and not really show up to do what we know we need to do. And then when we don’t have the momentum and growth we were once hoping for as a result, we feel even worse!
If you’re lacking momentum, take a look at whether you’re requiring perfection before you allow yourself to do anything.
Instead, try to think about valuing progress over perfection and get those new products and services launched!
Also, reflect on what tools or other important investments you’ve been putting off that would really help you move your business forward and take action!
Collaborations are an especially good way to give momentum to your efforts to increase your audience. This, in turn, provides momentum in many other areas of your business, too. We recently did an entire podcast about how to collaborate successfully, so if you missed that episode, make sure to check it out!
We believe that hustle is harmful and that being careful to not overload yourself helps you grow your business faster. Burning the candle at both ends concludes with you just burning out.
- So are there projects you could outsource?
- What systems and procedures could you create to automate or simplify tasks?
- Are you taking on too many projects or collaborations?
Make the needed changes to keep your workload manageable.
And here are 2 examples of important steps that we took early on in our businesses to avoid overload.
DUBSADO TO AUTOMATE A SERVICE
Crystal, as a service-based photography business owner, invested in a client management system, Dubsado, to automate contracts, invoicing, and reminder emails.
TAILWIND FOR AUTOMATING PINTEREST MARKETING
Kayla’s needs were different since her photography business is product-based. She began with outsourcing some of her marketing tasks to a scheduling program similar to Tailwind (which is what she uses today to schedule her Pinterest posts).
Download our Creative Boss Method Roadmap to confidently create a plan for steady growth and revenue in your creative business, using our in 6 step roadmap.
If you’ve been stuck in one of these 4 business trouble zones, you don’t have to stay there any longer! Join us in the Creative Boss Society for guided support and step-by-step business growth.
And if you haven’t been affected by these issues, consider yourself forewarned and forearmed. For further information on this topic and so many more, remember that you can join us for just over a dollar per day in the Creative Boss Society. We’d love to see you there!